Thomas Cook chooses TagMan container tags over Doubleclick Floodlight
We’re pleased to announce that we are working with Europe’s largest travel retailer - Thomas Cook. They are using us to de-duplicate between affiliate networks and paid search and to reward affiliates...
View ArticleGreat book on data driven online marketing
I’ve recently finished an excellent book written by one of our US customers, Didit (www.didit.com). Kevin Lee’s (www.kevinlee.net) book, the eye’s have it, is a brilliant history of online marketing...
View ArticleBoden appoints TagMan to track all online channels
Boden, the international online clothes retailer, has hired independent universal tag management system TagMan for tag management and to help the company understand the full journey its customers take...
View ArticleSubaru Inks TagMan for Online Campaign Tracking and Analytics Tag Management
NEW YORK (April 13, 2010) TagMan, the single-tag/pixel solution to the problems of online campaign tracking, today announced that Subaru of America, Inc has begun to use its tag management system to...
View ArticleTagMan Assembles Board of Advisors With Extensive Media, Advertising and...
NEW YORK (July 21, 2010) TagMan, the marketing tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through a single universal tag,...
View ArticleDigital marketing is about to get out of the mess it put itself in
At the dawn of the Web, tracking and data wasn’t regarded as powerful as it is today (anyone remember server log analysis, or the 30 page Webtrends reports?). Today, analysis is at the heart of a...
View Article5 Questions on Page Load Speed
Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage...
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